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  • Management Consulting

  • Feasibility Studies

  • Business Plan

  • Market & Industry Studies

"when you do something,
do it right"

in accordance with the various types of businesses with which we collaborate, we summarize the leading services in these categories


To us, providing management consulting services means helping our clients to achieve substantial improvements in the performance of their companies, through the proper identification of the business issues that concern them and the proposal of solutions that have a real and enduring impact.
The effect of our advice must be evaluated not only with regard to financial performance but also to the creation of enduring competence that enables the company to stand out in today’s fiercely competitive environment.
We believe so strongly in the consultant’s role as a value-creator that we are willing to apply compensation plans linked to the result of our intervention, the impact of which must therefore be provable and objectively quantifiable.
Our consulting is aimed to solve different kinds of business problems:

  • cost reduction & productivity increase

  • strategy review as a response to changes in the competitive environment

  • company reorganization

  • new business development

  • portfolio strategy (acquisitions, investments, joint-ventures)

  • improvement of specific functional areas (marketing, distribution, etc.)

Our consulting follows a Project Management approach, according to which Dream Ideas coordinates and develops specific projects based on defined objectives, timing, and resources. Each project is thought and shaped according to our client’s specific needs, consistently with the belief that each enterprise is unique and therefore requires targeted responses.


Dream Ideas elaborates market and industry studies tailored to the specific cognitive needs that companies have of the environment in which they operate or of the markets and sectors in which they intend to enter.

The market studies we deliver are composed of four logical parts:

  • overall market definition and sizing

  • identification and sizing of specific segments

  • growth trends and drivers

  • consumer analysis (needs, drivers and purchasing behavior, etc.) and their evolutionary trends

More specifically, a sector study takes into account, in addition to the reference market, all the structural variables that are part of the external environment of the company and affect its performance, namely:

  • competition (industry concentration and competitiveness of the sector, strategic groups, business models, leading players, and their profile)

  • barriers to entry (potential competition)

  • substitutability of products/services (external competition)

  • “vertical relationships”: power relationships between companies, customers, and suppliers, degree of vertical integration of operators

  • macro-environment (demographic, technological, political, economic, and legal factors)

  • industry value-chain, cost structure, and profitability

Our primary purpose is to ensure that such an analysis has a concrete use for customers and can guide their behavior, thanks to the correct identification of the opportunities and threats their environment presents, as well as the critical success factors a player needs to possess to operate competitively and profitably.


With a feasibility study, Dream Ideas is committed to providing its clients with the elements they need to decide whether or not to undertake a certain project.
In other words, we regard a feasibility study as an analytical process aimed to achieve two major goals:

  • verify the operational feasibility of a project or business idea

  • evaluate its economic impact in terms of financial requirements and return

As regards the first aspect, the question that we address is whether a specific product or service is technically and operationally feasible and whether the market is likely to acknowledge any value for it.
This implies, among other things:

  • the development of a coherent and sustainable business model

  • a preliminary analysis of the potential demand and competitive environment

  • the detection of possible substitute products/services and other constraints (e.g. of a legal nature)

Once the operational feasibility of the project is ascertained, the next critical step is the evaluation of its economic sustainability, which will have to be based on:

  • size of the investment to be made over time

  • expected return of the project, measured in terms of net present value of future cash flows, as well as other key indicators (ROI, EVA, IRR, etc.)

  • break even point and pay back time


In assisting our clients in elaborating a business plan, our goal is to provide them with an effective tool they can present to potential investors or other important external interlocutors (e.g., clients, business partners) or use internally for planning and control.
A business plan must be able to answer three major questions comprehensively:

  • where is the project headed? What results are expected?

  • how does the company intend to get such results? Through which course of action?

  • why are such results expected? What specific reasons justify them?

Given that, we consider a complete and properly structured business plan that thoroughly develops the following sections:

  • mission

  • target market

  • analysis of the external environment (market, competition, industry, macro-environment)

  • SWOT analysis & competitive positioning

  • strategy

  • business model & activity planning (operations, marketing, distribution)

  • organizational structure & management profile

  • action plan

  • financial (historical and prospective balance sheets, financial requirements, advance valuation, investor's share

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